Glossary

Terminology	Description
Verve Marketplace Deal ID	Deal ID is a unique string of characters used as identifiers for buyer and sellers. Verve Marketplace Deal id is autogenerated by Verve platform.
External Deal ID	Buyers can use External Deal ID to overwrite auto-generated Verve Marketplace Deal ID. For example, To use the same Deal ID to consolidate reporting on their end.
Min Price	A Default Pricing Model for the Deal - requires defining minimum expected CPM. Demand partners could bid more.
Fixed Price	Optional Pricing Model for the Deal - requires defining fixed CPM, demand partners will have to bid exact amounts.
eCPM (Effective Cost Per Mille)	Enter the cost per thousand impressions. Define the value in US dollars.
Deal Fee	Define Deal Fees you want to take on top of the Floor price defined - min of fixed price. Define the fee in % or USD. E.g. if you put 10% Fee for $2.00 CPM the bid price Verve sends downstream will be $2.20. $0.20 will be reported and paid to the buyer.
Additional 3rd Party	The Additional 3rd Party Fee allows you to specify a separate fee to accommodate third-party costs in the deal's financial calculations, e.g. for the creative studio or reseller.

Bulk Upload Template

Zipcode Upload Template

The template provides you to manage your deal based on zip codes. This template is downloaded in a spreadsheet format (.csv). Be sure to fill out the required information before uploading it to the Deal Portal.

The zip code template includes the following field for your zip code data:

Field	Description	Example
Codes	The zip code of the location	10001, 90210

GeoFence Upload Template

The template provides you to manage your deal based on geo-fencing parameters, such as Geo Fence - latlong and Radius. This template is downloaded in a spreadsheet format (.csv). Be sure to fill out the template with the required information before uploading it to the Deal Portal.

The downloaded template includes the following field for geo fencing data.

Field	Description	Example
Latitude	The geographical latitude of the location	38.918
Longitude	The geographical longitude of the location	75.731
Radius	The radius of the location	1,000.00 Meters
Address1	Primary address of the location
Address 2	Secondary address of the location
PostalCode	Postal code of the location
CountryCode	Code of the country

Supply Targeting Upload Template for List of Bundles

The template allows you to add multiple Bundle IDs to manage your deal. It is downloaded in a spreadsheet format (.csv). Ensure that the template is filled with the required information before uploading it to the Deal Portal.

The downloaded template includes the following field for Bundles ID.

Field	Description	Example
Id	Id of the bundles	1, 01net.it, 021.rs, blog.cocoacasts

Supply Targeting Upload Template for List of Apps

The template allows you to add multiple Apps ID to manage your deal. It is downloaded in a spreadsheet format (.csv). Be sure to fill out the template with the required information before uploading it to the Deal Portal.

The downloaded template includes the following field for Apps ID.

Field	Description	Example
ID	Id of the apps	ABCDE12345.com.cocoacasts.scribbles

Supply Targeting Upload Template for Ad Space

The template allows you to add multiple Ad Space ID to manage your deal. It is downloaded in a spreadsheet format (.csv). Be sure to fill out the template with the required information before uploading it to the Deal Portal.

The downloaded template includes the following field for Ad Spaces:

Field	Description	Example
ID	Id of the Ad Space	com.block juggle- VIDEO, Vita_Mahjong_Android_banner_bi

Supply Targeting Upload Template for list of OTT/Ad Breaks

The template allows you to add multiple Ad Breaks ID to manage your deal. It is downloaded in a spreadsheet format (.csv). Be sure to fill out the template with the required information before uploading it to the Deal Portal.

The downloaded template includes the following field for Ad Breaks:

Field	Description	Example
ID	Id of the Ad Breaks	c4a577424c84067899b807c76722d495_1