--- agentTools: projectIndex: https://deal-portal-user-man.readme.io/llms.txt --- # Add your Deal’s Audiences and Contextual Segments ### Deal's Audiences and Contextual Segment Workflow This section guides you through the workflow for setting the Audience and Contextual Segment parameters in the Deal Portal. For the Add your Deal's Audiences and Contextual Segment field details, see the [Data Definition for Deal's Audiences and Contextual Segment](https://deal-portal-user-man.readme.io/reference/data-dictonary#add-audiences--contextual-segments-to-your-deal) section [block:image] { "images": [ { "image": [ "https://files.readme.io/3096edd869a49dae5ccaacfc052b72ba6113d205d50df7ab15a3fbbee22d2208-Add_Your_Deals_Audience_and_Contextual_Segment.png", null, "**Add your Deal's Audience and Contextual Segments**" ], "align": "center", "border": true, "caption": "**Add your Deal's Audience and Contextual Segments**" } ] } [/block] Follow these steps for **Add your Deal’s Audience and Contextual Segment** parameters: #### 1. Add your Deal's Audience and Contextual Segments * Click to expand the **Add your Deals’ Audience and Contextual Segments** section. This section allows you to target your deal setting based on EID, audience data provider and audience segment. #### 2. EID * From the **EID** dropdown menu for, select either the **Allow** or **Block** option. The default option is set to **Allow**. * When you select the **Allow** option, you permit your selected Universal ID/EID targeting to display your ads. * When you select the **Block** option, you restrict your selected Universal ID/EID targeting from displaying your ads. [block:image] { "images": [ { "image": [ "https://files.readme.io/84dde44cf9944b759f3ddbf6d6ba42a2dd1a2e2fb0661d013ee96e085279b0fa-EID.png", null, "**Select Allow or Block option for EID**" ], "align": "center", "sizing": "300px", "border": true, "caption": "**Select Allow or Block option for EID**" } ] } [/block] * From the dropdown list, click to select one or more **EID** option you want to allow or block for your ads.\ As a result your deal will be passed downstream to DSPs only for requests that contain specific EIDs you want to target. You can select the following options: [block:image] { "images": [ { "image": [ "https://files.readme.io/79c25d96c57b4e951f831aee5fba82117fa4c6478b2e1223c5b718b143d315c2-Select_EID_option.png", null, "**Select EID option**" ], "align": "center", "sizing": "450px", "border": true, "caption": "**Select EID option**" } ] } [/block] * After you select the **EID** option, your selected **EID** option will be automatically added and saved to your deal. * From the dropdown menu for **EID**, select either the **Allow** or **Block** option. The default option is set to **Allow** * When you select the **Allow** option, you permit your selected Universal ID/EID targeting to display your ads. * When you select the **Block** option, you restrict your selected Universal ID/EID targeting from displaying your ads. [block:image]{"images":[{"image":["https://files.readme.io/2740767dcca083cf30646b4a9d61189879a10f8a96fdf1f356357f9330e93210-Remove_selected_Universal_ID_EID_targeting.png",null,"**Remove selected EID option **"],"align":"center","sizing":"350px","border":true,"caption":"**Remove selected EID option **"}]}[/block] #### 3. Data Providers * **Select Data Providers**: * **Data Providers**: * Click on the **Data Providers** dropdown to filter segments by **Audience Data Providers** or **Audience Name**. * Audience Data Providers include: Verve Audiences, Smaato Audiences, and 3rd Party Audiences. * Audience Name includes: MomentsAI, First Party Audiences, and Adelaide.
[block:image]{"images":[{"image":["https://files.readme.io/6dc01308a5d2f3589d2a1722d6a5be1456c31e8a3021413e2a851f05a5f5b6c0-Data_Providers.png",null,"**Data Providers Filter**"],"align":"center","sizing":"250px","border":true,"caption":"**Data Providers Filter**"}]}[/block] ``` - Click the checkboxes next to the desired **Audience Data Providers** and **Audience Name** to include or exclude them from your deal targeting For example, the Figure below shows that multiple data providers, including Verve Audiences, Smaato Audiences, and their respective audience names, have been selected for deal targeting. ``` [block:image]{"images":[{"image":["https://files.readme.io/76d182426b4278afea26b9c03022dd4c43afe05a08a7954ab5fe6f36e8642ded-Select_Data_Providers.png",null,"**Select Data Providers**"],"align":"center","sizing":"250px","border":true,"caption":"**Select Data Providers**"}]}[/block] ``` - After selecting your data providers and audience name, the Audience Segment table will display relevant field details such as **Description**, **ID**, **Cost**, and **Total Reach**. You can further customize the view of the **Audience Segment** table by selecting additional fields from the **Column** dropdown menu. ``` [block:image]{"images":[{"image":["https://files.readme.io/b9286063caaf4dcb354069c7e5797cae0de2fa1c36b72bc414de420d571e4cb4-Audience_Segment_Table.png",null,"**Audience Segment table**"],"align":"center","sizing":"550px","border":true,"caption":"**Audience Segment table**"}]}[/block] ``` - Use the** Include** or **Exclude** options to specify which segments to add or remove in your deal targeting. ``` * **AND Between / OR Within**: * The **Grouping Logic** dropdown allows you to determine how audience segments are combined when creating audience groups. * From the dropdown menu, click to select either of the following options for logical grouping operations: * AND Between / OR Within * OR Between / AND Within * Select the **AND Between** / **OR Within** from dropdown menu when you want to target users who meet all specified conditions across different segments. * **AND Between**: You must meet both the **Smaato Geo Segment** for Paris, France Museum Goers **AND** the **Verve Behavioral Audience** segment for Apparel – Men's Shoppers. * **OR Within**: You can be part of either the First Party Segments of Smaato or the selected Geo Segments. * Select the **OR Between** / **AND Within** from the dropdown menu when you want to target criteria to include any segments that meet the specified conditions. * **Create New Group**: * After you set the segments, you create a Group 2 by clicking the **Create New Group** button. * Each new group can be set with different audience segments and targeting criteria. [block:image]{"images":[{"image":["https://files.readme.io/6b259ddebb67f6159807a3be6aef2cd104df3ec6c62d983846c90f3e25279822-Create_New_Group.png",null,"**Create New Group**"],"align":"center","sizing":"450px","border":true,"caption":"**Create New Group**"}]}[/block]
📝 Note:
#### 4. Column * Click on the **Column** + dropdown menu to see available columns that can be displayed in the **Audience Segment** table. The Segment and Action columns are selected by default and cannot be unselected. [block:image] { "images": [ { "image": [ "https://files.readme.io/a90eef964387c24f43de1835a343d23ae2a248d40f6793963bb171a6e7a9777a-Column.png", null, "**View Column**" ], "align": "center", "sizing": "250px", "border": true, "caption": "**View Column**" } ] } [/block] * Mark or unmark the following fields to customize the view of the field details in the **Audience Segment** table. The figure below shows that selecting all columns will display all field details in the **Audience Segment** table, including columns, such as **Description**, **ID**, **Cost**, **Total Reach**, **Reach Device**, **Reach IP**, **Reach URL**, **Geo,** and **Last Refresh**. [block:image] { "images": [ { "image": [ "https://files.readme.io/7bba1e431c737dd44af457bbbca7dcf02d597e1072b871104ef8480cb989f474-Select_Column.png", null, "**Select Column**" ], "align": "center", "border": true, "caption": "**Select Column**" } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/1cdd6ea1ffa4328cfd4870e03a3f19410770865d15a20dced9de1055b7e08e36-Search_criteria_by_segment_name.png", null, "**Search criteria by segment name**" ], "align": "center", "sizing": "500px", "border": true, "caption": "**Search criteria by Segment Name**" } ] } [/block] #### 5. Audience Segment Table [block:image] { "images": [ { "image": [ "https://files.readme.io/aba5fe5be381b7f3864f583fcb22f638963436622fd8b858c8352379b3bab5d9-Paris_muesum.png", null, "**Include segment in Audience Deal Targeting**" ], "align": "center", "sizing": "750px", "border": true, "caption": "**Include Audience Segment in deal target**" } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/d0ea3a1bb6aca8e47eb5ba2f48214e4ee0d082ca63e28c3d69aef2830b8e25de-Exclude_segment.png", null, "**Exclude Segment in Audience Deal Targeting**" ], "align": "center", "sizing": "750px", "border": true, "caption": "**Exclude Audience Segment from deal target**" } ] } [/block]
#### 6. Targeting Summary #### 7. Target Summary Overview [block:image] { "images": [ { "image": [ "https://files.readme.io/5a7d71878fdd3e9e45c8331205bd858fb46e2ce99805fc7d9686d1031828a4af-Total.png", null, "**Display Total Groups and Data Providers**" ], "align": "center", "sizing": "275px", "border": true, "caption": "**Display Total Groups and Data Providers**" } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/7762db9ab22259b1e0898299a5002b4c74eb9a5fc3cd025608ef4d53eff9a4c3-Total_Audience_Segment.png", null, "**Total Audience Segments**" ], "align": "center", "sizing": "275px", "border": true, "caption": "**Total Audience Segments**" } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/eeb259318286550ecd29d9f013446b3bac6902e44e6637ad7589d919836d630e-Logic.png", null, "**Logic**" ], "align": "center", "sizing": "275px", "border": true, "caption": "**Display Logic**" } ] } [/block] [block:image] { "images": [ { "image": [ "https://files.readme.io/02af7d76092b5598cb9960f2336f70e0ca28382fa58853e8869549bab4e0980e-Total_Cost.png", null, "**Total Cost**" ], "align": "center", "sizing": "275px", "border": true, "caption": "**Total Cost**" } ] } [/block] #### 8. Update Audience * Click the **Update Audience** button to update the audience segment to the targeting setting.